Upcoming Events
Tue, Jul 25Bitan 27, Tel Aviv PortJul 25, 2023, 6:30 PM – 8:30 PMBitan 27, Tel Aviv Port, Physically: Bitan 27, Tel Aviv Port (https://goo.gl/maps/osikJ6EYnWfs73PLA) | Remotely: Zoom will open at 7pm: https://wix.zoom.us/j/81367335508
Wed, Mar 15Physically: Bitan 27, Tel Aviv Port https://goo.gl/maps/osikJ6EYnWfs73PLA | Remotely: Zoom will open at 7pm: https://wix.zoom.us/j/83442125768Mar 15, 2023, 6:30 PM – 8:30 PMPhysically: Bitan 27, Tel Aviv Port https://goo.gl/maps/osikJ6EYnWfs73PLA | Remotely: Zoom will open at 7pm: https://wix.zoom.us/j/83442125768
Tue, Dec 06Physically: Bitan 27, Tel Aviv Port https://goo.gl/maps/osikJ6EYnWfs73PLA | Remotely: Zoom will open at 7pm: https://wix.zoom.us/j/86966339192Dec 06, 2022, 6:30 PM – 8:30 PMPhysically: Bitan 27, Tel Aviv Port https://goo.gl/maps/osikJ6EYnWfs73PLA | Remotely: Zoom will open at 7pm: https://wix.zoom.us/j/86966339192Dec 06, 2022, 6:30 PM – 8:30 PMPhysically: Bitan 27, Tel Aviv Port https://goo.gl/maps/osikJ6EYnWfs73PLA | Remotely: Zoom will open at 7pm: https://wix.zoom.us/j/86966339192In this series, we’ll explore the product lifecycle and the role of UX writers at each stage of the process. We'll explore UX writing challenges, review case studies, and discuss tools and strategies that you can implement in your day to day.
Mon, Sep 05Physically: Bitan 27, Tel Aviv Port https://goo.gl/maps/osikJ6EYnWfs73PLA | Remotely: Zoom will open at 7pm: https://wix.zoom.us/j/83986890304Sep 05, 2022, 6:30 PM – 9:30 PMPhysically: Bitan 27, Tel Aviv Port https://goo.gl/maps/osikJ6EYnWfs73PLA | Remotely: Zoom will open at 7pm: https://wix.zoom.us/j/83986890304Sep 05, 2022, 6:30 PM – 9:30 PMPhysically: Bitan 27, Tel Aviv Port https://goo.gl/maps/osikJ6EYnWfs73PLA | Remotely: Zoom will open at 7pm: https://wix.zoom.us/j/83986890304In this series, we’ll explore the product lifecycle and the role of UX writers at each stage of the process. We'll explore UX writing challenges, review case studies, and discuss tools and strategies that you can implement in your day to day.
Kevin Pollock
Kevin is a UX writer for the Wix Dashboard and Owner app. Born in Canada and raised in the US, he's been in Israel (and Wix) for 7.5 years. With a background in immunology research and an M.A. in science journalism, he has a knack for communicating complex ideas in accessible ways.
Rachel Rowland
Rachel Rowland is the Head of the Writers Guild and Head of UX Writers at Wix. She has always had a passion for language and studied Comparative and English Literature before moving to Israel in 2007. After 6 years leading content projects across Wix that ranged from the technical to the visual, she took on her current role leading writers across the company.
Jenny Palti
Jenny is a localization manager and leads the Turkish language team at Wix. Having been born in Istanbul to a Judeo-Spanish speaking family, she has always been fascinated by how language shapes one’s experience of the world. With a background in psychology, she continues to use words to bridge gaps and help create a sense of mastery.
Jonathan Sitbon
Jonathan Sitbon is a UX writer for Wix Multilingual. He has 15+ years of experience in creating, editing and playing with content. In 2015, he joined Wix, where he founded the blogging team — among other exciting roles. Jonathan is also a lecturer at Tel Aviv University and is completing a PhD in linguistics and history.
Paula Leibovitch
Paula is a Portuguese UX writer originally from Brazil. She’s been working at Wix for 9 years. With a background in design and experience in marketing, she brings a differentiated view into product localization by combining her creativity, eye for detail, knowledge and desire to provide users with a cutting edge experience in their native language.
Leslie Taussig
Leslie is the Localization Operations Manager for Premium Services at Wix. Originally from Vienna and a speaker of many languages, she is dedicated to advocating for Wix’s international users in the significant and sensitive flows of Premium Services.
Ori Hashmonay
Ori Hashmonay is a UX Writer for Premium Services at Wix, where she helps users better manage their Premium accounts. Trained as an art researcher, she believes in conducting thorough research before tackling a new UX project. On the weekend, you can find her finishing a master’s thesis related to provenance research.
Speakers
Agenda
18:30
19:00
Meet and Greet
19:00
19:20
Intro to Localization at Wix | Rachel Rowland - Head of Writers Guild and Product Localization at Wix
Our approach, our processes and the challenges we face
19:20
19:40
Me, Myself, and Local-I-zation | Kevin Pollock - UX Writer, Wix Home
Localization can be considered a secondary process that comes after our work as English UX writers is done. Understanding how our content resonates with a global, multilingual audience helps to craft the best user experiences in every language.
19:40
19:50
Break
19:5020:10
I’ll be your ears, you’ll be my tongue: A conversation on the product localization process | Jonathan Sitbon - UX Writer, Wix Multilingual, Jenny Palti - Localization Manager & Turkish Language Lead
What does it take to successfully localize a product – whether it’s a handful of strings, or a content behemoth? Join for a stimulating dialogue about the importance of trust, communication, and bold decisions.
20:1020:30
Case Study - Wix Premium Package Picker | Paula Leibovitch - Portuguese UX Writer & Localization Manager, Leslie Taussig - Localization Operations Manager, Ori Hashmonay - UX Writer, Wix Premium
In March 2023, Wix significantly changed its Premium offering for the United States. Surprising many, the new pricing page was successful. The next step was to localize the new plans and open them worldwide. Join us as we discuss our research process in tandem with any challenges in localizing this ambitious project.
RSVP
Subscribe
18:30-19:00
Meet and Greet
19:00-19:20
Intro to Localization at Wix | Rachel Rowland - Head of Writers Guild and Product Localization at Wix
Our approach, our processes and the challenges we face
19:20-19:40
Me, Myself, and Local-I-zation | Kevin Pollock - UX Writer, Wix Home
Localization can be considered a secondary process that comes after our work as English UX writers is done. Understanding how our content resonates with a global, multilingual audience helps to craft the best user experiences in every language.
19:40-19:50
Break
19:50-20:10
I’ll be your ears, you’ll be my tongue: A conversation on the product localization process | Jonathan Sitbon - UX Writer, Wix Multilingual, Jenny Palti - Localization Manager & Turkish Language Lead
What does it take to successfully localize a product – whether it’s a handful of strings, or a content behemoth? Join for a stimulating dialogue about the importance of trust, communication, and bold decisions.
20:10-20:30
Case Study - Wix Premium Package Picker | Paula Leibovitch - Portuguese UX Writer & Localization Manager, Leslie Taussig - Localization Operations Manager, Ori Hashmonay - UX Writer, Wix Premium
In March 2023, Wix significantly changed its Premium offering for the United States. Surprising many, the new pricing page was successful. The next step was to localize the new plans and open them worldwide. Join us as we discuss our research process in tandem with any challenges in localizing this ambitious project.
Meetup no. 4
Localization
Language is at the foundation of UX writing. In this meetup we'll talk about languages at Wix, our localization process and the relationship between writers of different languages, and make the case for why an understanding of localization can help make you a better writer. There will also be a case study about a Wix Premium project that shows how English and language writers can collaborate together to make a better final product.
In this series, we’ll explore the product lifecycle and the role of UX writers at each stage of the process. Each session will be a deep dive into one stage of the product lifecycle. We'll explore UX writing challenges, review case studies, and discuss tools and strategies that you can implement in your day to day.
Kevin Pollock
Kevin is a UX writer for the Wix Dashboard and Owner app. Born in Canada and raised in the US, he's been in Israel (and Wix) for 7.5 years. With a background in immunology research and an M.A. in science journalism, he has a knack for communicating complex ideas in accessible ways.
Ayelet
Kessel
Jonathan Sitbon
Jonathan Sitbon is a UX Writer for Wix Multilingual. He has 15+ years of experience in creating, editing and playing with content. In 2015, he joined Wix, where he founded the blogging team — among other exciting roles. Jonathan is also a lecturer at Tel Aviv University and is completing a PhD in linguistics and history.
Jenni
Nadler
Rachel Rowland
Rachel Rowland is the Head of the Writers Guild and Product Localization at Wix. She has always had a passion for language and studied Comparative and English Literature before moving to Israel in 2007. After 6 years leading content projects across Wix that ranged from the technical to the visual, she took on her current role leading writers across the company.
Pamela Kanner
Jenny Palti
Jenny is a Localization Manager and leads the Turkish language team at Wix. Having been born in Istanbul to a Judeo-Spanish speaking family, she has always been fascinated by how language shapes one’s experience of the world. With a background in psychology, she continues to use words to bridge gaps and help create a sense of mastery.
Jenni
Nadler
Paula Leibovitch
Paula is a Portuguese UX writer originally from Brazil. She’s been working at Wix for 9 years. With a background in design and experience in marketing, she brings a differentiated view into product localization by combining her creativity, eye for detail, knowledge and desire to provide users with a cutting edge experience in their native language.
Jenni
Nadler
Leslie Taussig
Leslie is the Localization Operations Manager for Premium Services at Wix. Originally from Vienna and a speaker of many languages, she is dedicated to advocating for Wix’s international users in the significant and sensitive flows of Premium Services.
Jenni
Nadler
Ori Hashmonay
Ori Hashmonay is a UX Writer for Premium Services at Wix, where she helps users better manage their Premium accounts. Trained as an art researcher, she believes in conducting thorough research before tackling a new UX project. On the weekend, you can find her finishing a master’s thesis related to provenance research.
Jenni
Nadler
Rachel Rowland
Rachel Rowland is the Head of the Writers Guild and Head of UX Writers at Wix. She has always had a passion for language and studied Comparative and English Literature before moving to Israel in 2007. After 6 years leading content projects across Wix that ranged from the technical to the visual, she took on her current role leading writers across the company.
Reem Abboud
Reem Abboud is a UX writer for Editor X. She studied Psychology and English Literature. With a background in cognitive research and a passion for language, she believes that simple changes to the product’s terminology can have a tremendous impact on the user journey.
Laura
Moreno Saraga
Laura Moreno Saraga is a UX writer at Wix. With a background in User-of-User content and design brief writing, she's deeply familiar with the importance of user research in any product team.
Currently living in Tel Aviv, she's originally from Bogota, Colombia but has been lucky to live in several great cities like Boston, Miami, New York, Haifa and Medellin.
Lauren Woolf
Lauren Woolf is a UX writer for Wix mobile apps. She's part of the Growth team, where she writes strategic content that encourages new and existing users to use the Wix apps through different features. As part of this team, she writes for all 5 apps that each focus on different target audiences.
May 24th, 18:30 | Wix offices, Namal TLV, Bitan 27
> Register and we’ll send you a secret Accessibility cheat-sheet for UX Writers.
Sep 2022
UX writing research
Dec 2022
UX writing, rewriting
and editing
March 2023
Working with others
July 2023
Localization
Oct 2023
Rollout
Our Product
Lifecycle Series
Missed our previous meetups? Check them out on our YouTube channel
Missed our previous meetups? Check them out on our YouTube channel
Our Product
Lifecycle Series
Sep 2022
UX writing research
Dec 2022
UX writing, rewriting and editing
March 2023
Working with others
July 2023
Localization
Oct 2023
Rollout
May 24th, 18:30 | Wix offices, Namal TLV, Bitan 27
> Register and we’ll send you a secret Accessibility cheat-sheet for UX Writers.